Launch of Brownie Lottie Doll with World Association of Girl Guides and Girl Scouts

Today marks the launch of our Brownie Lottie Doll an exciting partnership with the World Association of Girl Guides and Girl Scouts (WAGGGs) which is a perfect fit for Lottie and her motto, Be Bold, Be Brave, Be You! 

Brownie Lottie Doll and Camp Set (sold separately)


Brownie Campfire Fun Set


An authentic doll that’s true to today’s modern Brownie and inspired by kids, the Lottie Brownie doll comes clad in her Brownie uniform – jeans, t-shirt, famous yellow tank top and neckerchief. A must-have plaything for every young Brownie, who’ll be able to bring Brownie pack activities to life with Lottie in their very own home!

Brownie Lottie Outfit Set


Lottie empowers children to be themselves, and to dream big - one doll at a time! Brownie Lottie will encourage children to be imaginative, adventurous and most of all to have fun. The World Association of Girl Guides and Girl Scouts’ clear vision that, “All girls are valued and can take action to change the world” makes this partnership a perfect fit!

Brownie Lottie alongside her friends Mia, Always Artsy and Bee Yourself.
Brownie Lottie Doll


With over 500,000 active members in the UK and Ireland, and 10 million worldwide spanning 146 countries, WAGGGs is creating lifelong friendships between girls and young women. It is empowering girls and young women to become leaders and to support their communities, which reflects Lottie’s positive values, inclusive view on childhood and aligns perfectly with our mission to empower children to actively explore STEM activities and pursue their dreams.


Brownie 'Adventure' Bundle
Forest Friend Lottie
Tree House

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