At Lottie dolls, kids inspire us every day. Kids who aren’t going to wait until they’re grown up, to change the world. Kids who refuse to be put into boxes. We believe that it’s our responsibility to encourageallkids – regardless of gender, ability or ethnicity - to followalltheir dreams. And, through our representative selection of toys, we aim to celebrate kids in all their glorious and heart-warming and life-affirming diversity. Welcome to the toys that are helping to change the world!>
In recent years, there has been something of atoybox revolution! Toy companies are realising that diversity matters!
Representing Kids of Disability/Diff-ability
Up until the twenty-first century, toy companies did little to create toys reflective of amulti-abled society.
“When I was growing up in the 80s, I never saw any deaf characters in toys, books or on TV. When I became a mum myself, I decided it was time things changed. I wanted the global toy industry to act, to better represent the 150 million children worldwide with disability and difference.”
Rebbecca Atkinson, ToyLikeMe
Why does inclusion matter?
Reflected in Rebecca’s words is the underlying isolation children felt when it came to understanding and accepting their place in the world. Despite having little or no representation in the toys they played with, children with disability made up an increasingly large proportion of society.
It was time for toy companies to step up!
Acceptance through play
“The ability to take the place of others is at the root of the development of empathy. This power of the imagination can be seen even more acutely when it comes to toy figures and dolls”.
Psychologist Sian Jones
Who is ToyLikeMe?
ToyLikeMe is anon-profit organisationwhich campaigns for diversity in the toybox. They sent out a call to toy producers to create toys that were more inclusive of the150 million children worldwidewho would be classified as being diff-abled.
Lottie Dolls answer the call!
Established in 2015,Lottie Dolls was one of the first doll makers to respond.Since our inception in 2012, we had created a range of dolls of which 25% wore glasses. It was a start, but we knew we needed to do more!
Breaking barriers – Wildlife Photographer Mia
"A great product has the potential to be life-changing”
2016, World’s first fashion doll to wear a cochlear implantis introduced by Lottie Dolls.Mia, Wildlife Photographeracknowledged in International Design Awards.
Cochlear implantnot Mia’s focal pointjust a small part of her story.
Mia’s hobby is photography encouraging children of all abilities to take an interest in nature and wildlife.
Loyal Companion Playset
Inspired by real life child.
Includes assistance dog, noise reducing headphones and light masking glasses.
Autism not doll's focus point, rather it is Hayden's love of all things space related!
Kid Activist Doll – Children’s Voices Matter
In 2018, we worked closely withMari Copenyalso known as ‘Little Miss Flint’ to create theKid Activist Doll. Aged just 8, Mari contactedPresident Obamaasking him to intervene in theFlint Water Crisis.
President Obama later met Mari in the White House in a clip which has since gone viral.
Since then,Mari has used her voice to achieveremarkable things.Inspired by her story and her achievements, Lottie has designed a Kid Activist Doll in the hope of inspiring other like minded children to take a stand andspeak up for what they believe!
The Lottie Collection - A big leap for children!
Since our inception in 2012, achieving diversity in the toybox has been central to our creative decisions. Children’s lives are hugely important and the toys that they play with should tell them so. Lottie have released dolls of colour, boy dolls, and the world’s first doll to wear a cochlear implant among many others. We’ve done a lot - and we're looking forward to doing much more. We echo #ToyLikeMe in our call to other toy companies tofollow our lead!
The Lottie, Finn & Friends range has something for everyone!